Category Advertising guides

Prepare a clear exception workflow before a campaign is paid or scheduled.

A practical anti-fraud checklist for inventory, authority, payment and delivery evidence.

Use equivalent definitions before comparing cost per thousand and other headline numbers.

Understand the difference between adding a margin on top and deducting commission from the operator.

Prepare accurate ownership, location, specifications, availability and pricing information.

Plan contextual campaigns and follow-up without unnecessary personal tracking.

Understand the creative and production questions behind an apparent three-dimensional screen effect.

Understand automated buying without confusing inventory access with guaranteed outcomes.

Know which questions to ask about site authority, creative approval and local requirements.

Adapt meaning, dates, currency, visuals and response pages for the audience you intend to reach.